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Opt Out

The other day, I went to Subway and saw this:



A fast food chain actively trying to reduce their waste? AND encouraging people to use less plastic bags? Heck yes! 
However, I'm always sceptical of brands trying to 'greenwash' products. Making the salad bowls and napkins out of recycled materials is a great place to start, but if Subway really wants to make a difference, there's an important step they need to take. While it's great they have a poster saying to go bagless, there's a much easier way to get people to do so: don't hand them one.

Face it, we tend to take the path of least resistance. If it takes work to opt out of a plastic bag, odds are most people will take it just because they don't remember to say something, they feel embarrassed, or any other number of reasons. If Subway, or any cooperation for that matter, wanted to make a big difference, they could switch to an opt in system. Subway sandwiches could come without a bag. Still have them on hand, so if a customer would like one they can ask, but make it to where the customer has to actively request one instead of request not to get one.

Of course, I don't really think Subway reads this blog, but anyone can use this same trick to make it easier for themselves to make greener choices. Make the reusables easier to access than the disposables. Leave the cloth towels hanging on a kitchen drawer knob, and put the paper towels in the cabinet, etc. Take the time to plan ahead, and make it easy for yourself to choose the green option.

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